bSURE is an inexpensive, easy to use personal home bowel health test. The product incorporates innovative proprietary blood sensor technology and the latest user focused design to deliver a rapid and sensitive test for detecting the presence of occult (hidden) blood in the stool.
Bowel cancer is the third most common form of cancer in the Western world. The disease is mostly curable if detected early. Tests have been developed focused on the detection of occult blood in the stool, which is an accepted proxy for bowel cancer and general bowel health. However, products aimed at the home test market are not user friendly and can be cumbersome and difficult to interpret. bSURE has been purposely designed to give the home user the best available test for bowel health.
Complete bSURE Package
The bSURE device is only a part of a complete package that guides the user through the whole testing process providing clear and actionable results.
The bSURE process addresses every aspect of the testing procedure |
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ensuring it is easy to understand, straightforward and rapid to perform and hygienic. This is achieved by providing a complete kit for sample collection, testing and disposal. |
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User-focused: the bSURE user experience has been shaped from public opinion polls and focus groups. |
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The bSURE device is familiar and inviting to use. It adopts a handheld |
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form and is simple and intuitive to use. |
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A test is only truly useful if there is an 'actionable' outcome. The bSURE |
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package provides ‘What Now?’ advice on any possible test outcome, leaving the user reassured on their next course of action. |
